Winning Tough Elections

Madeleine Dean

Congresswoman Madeleine Dean

PA-04

Capturing the Mood Of The Primary Electorate With One Ad

State Rep. Madeleine Dean started her congressional campaign as a significant underdog, running in a 3-way primary against another female candidate and the male Democrat who had previously represented the area in Congress. Dean could only afford to air a single TV ad in a crowded media market, but that ad captured the political moment and powered her surge to a commanding victory.

GREG LANDSMAN | SARAH MCBRIDE | JOHN EWING, JR. | GEORGE WHITESIDES | LORI TRAHAN | MADELEINE DEAN