Winning Tough Elections

Congressman George Whitesides

CA-27

Replacing a Likable Republican with a Democratic “Top Electoral Performer”

George Whitesides challenged a Republican incumbent seen as unassailable following a dominant 2022 victory. Rep. Mike Garcia, a former fighter pilot, held one of the few Republican seats in a Biden-won district—entirely within the costly Los Angeles media market. We introduced George as a successful business leader and countered sustained GOP attacks with a digital-first, bilingual media strategy—earning recognition as one of the Democrats’ top electoral performers in 2024.